The Be Counsel and Swinburne have worked together for three years, defining what Swinburne must stand for in a crowded university sector. This work has led us to Knowing, a clear-minded view that university should first and foremost instill a confidence that students are headed toward a certain future. This belief came together in a 60 second cinema manifesto, fronted by the people who deliver this brand every day. This core position is supported each year through a number of student recruitment campaigns led by The Be Counsel.